Simply Fleet – Fleet Management App - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?

Yes, I did have prior development experience. My team and I have worked on other apps like Simply Auto and SPACE before we started Simply Fleet. I, personally had 9 years of Android development experience before starting on Simply Fleet.

What was the most challenging aspect of developing mobile app?

The most challenging aspect for me was and still is getting traction. Due to the fleet management space being crowded, we have to figure out a way to make sure our app stands out and is being downloaded. We are trying various marketing tactics to reach out to the right audience. We know we have a great product, we only need to now make sure that we find the audience that can benefit from Simply Fleet.

The interviewee, Mrigaen, is the founder of the Mobifolio app. Mobifolio is based out of Pune, India and was founded in 2014. The company already has a highly successful consumer-facing vehicle-management app called Simply Auto. Simply Auto has over 0.5 million downloads and a rating of 4.5+ in the Play Store and App Store. You can know more about it at

The Mobifolio team consists of six highly talented, unique, and hardworking individuals:
● Meghana, our in-house tester
● Utkarash, aka Mr. Growth
● Nikhil, our iOS guru
● Shivaji, is all about the web &
● Nupur, handles database and
● Mrigaen, manages Android development all of the

Name a few of your favorite apps and reason you love them.

I love playing quick games, so you will regularly find me playing WordChums and 2-Player Games The Challenge (my daughter loves to play this with me). Currently, I am also hooked on an app called AntiChess, this is like chess but in reverse, the first to lose wins! I use a lot of apps for my work too. The most used ones here are Stripe, Google Analytics, and the Play Console app.

How long have you been working on this app?

We started development in 2019, so about 2.5 years. The app had a soft launch in June 2020 and a proper launch in Jan 2021.

What need of the user did you have in mind when developing this app?

We've seen a lot of small and medium businesses that lack the tools to manage their fleet. We had first-hand experience with our consumer app Simply Auto, wherein we would get a lot of requests from these fleet owners to tweak the app for SMEs. There are a ton of Fleet Management apps, but all of them cater to large industries and amount to the north of $500/month. We wanted to create an app specifically for small and medium businesses with a pocket-friendly price tag. Hence we've launched the app as free to use and our subscription for premium starts at $9.99/month.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

The main highlight of our app lies in its simplicity. Users can get up and running on day one itself, which is very unlike any other fleet management app in the market. Most other apps have a big learning curve and require demos to understand. Since other apps cater to larger enterprises not only is their cost a lot higher but they are also a lot more complex to use. Besides that, our apps are made in native Android and native iOS languages, so the experience is a lot better than other hybrid apps.

What are your future plans and expected features of the coming new versions of this app?

We are always open to customer feedback. I have always believed that an app needs to constantly evolve. Currently, we are getting a lot of feedback from users to factor in the management of machines whose efficiency is measured in hours and not kilometers. So, we are working on that. We are also working on improving reporting features within the app.

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

Please go to to learn more about the app. The app is free to try, so either they can login to the web app or download our Android or iPhone apps form the Play and App Store. We would love to hear from our users. What is their experience of using the app. Any features they would like added or anything that they find difficult to use. They can expect a reply from us within 24 hours. They can contact us at [email protected].

Simply Fleet – Fleet Management App

About App:
Simply Fleet is a free fleet management app for small and medium-sized businesses managing multiple vehicles. If you have to manage your business' vehicles and you worry about their maintenance, expenses, mileage tracking, and fuel efficiency, then you have come to the right place.
Simply Fleet is available as a web and mobile application, providing seamless integration between the two. Admins have the option to log into the web app on
Simply Fleet is a complete vehicle management system. It is intuitive and easy to use. The app is a perfect companion for fleet managers, fleet owners, and logistics operators. It serves as a vehicle maintenance tracker which can help you track, monitor, and analyze your fleet’s fill-ups, services, expenses, maintenance reminders, and vehicle inspections.

Some of our features:

Preventive Maintenance management:
Log all the services done on the vehicle and also set up reminders for upcoming services based on miles or days/months/years. Keep the health of your fleet in check.
Vehicle Inspections:
Perform detailed inspections from the app by creating customized inspection tasks and daily, weekly, monthly inspection forms. Inspections submitted can be viewed by the admin on the mobile app or the web app and also be printed for documentation.
Driver management:
Manage your drivers, managers, and admins easily. Upload and store all required documents and information for every driver. Be reminded when a critical document expires. Drivers can also upload their daily timesheets directly from our Simply Fleet mobile app.
Fuel management:
Get real-time updates with every fill-up. The assigned driver can upload receipts and other information for every fill-up. All this data is stored on the cloud and available for the admin to view. Get in-depth reports and analysis of the vehicle's fuel-related costs and efficiency.
Reports and Analysis:
Take hold of your fleet's operation with our easy-to-read analysis. With our pre-emptive reporting, you will be able to fix problems even before they happen. Download customized reports as spreadsheets or pdf files.
Trip Logging:
Log detailed trips. Record distance, speed, and any associated expenses or incomes.

Simply Fleet has helped over 100 businesses save money by keeping track of their - mileage, services, reminders, inspections, and expenses.
Simply Feet is a free fleet app that requires no upfront payment or credit card details. We charge a monthly subscription if you want to unlock the premium features.

Categories: Auto & Vehicles

Date: December 7, 2021

Developer: Mobifolio

About developer: The interviewee, Mrigaen, is the founder of the Mobifolio app. Mobifolio is ... Read more



App URL in iTunes
App URL in Google Play


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