Finimize: Finance Simplified - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?

I previously built an e-commerce business – but a consumer subscription app is a first for me.

What was the most challenging aspect of developing mobile app?

We are creating a totally new product category, which is exemplified by the fact that today already we are one of the highest-grossing finance apps. Such an endeavor by nature is very challenging, e.g. nailing the value proposition, the messaging thereof, pricing, etc.

Before Finimize, Max co-founded an eCommerce startup with 200 employees and sold it in 2015. Now he spends his days leading the strategy of Finimize and basically doing every job you can think of. He also mentors at Techstars and Startup Bootcamp and was named one of Forbes "30 under 30" for 2016.

Name a few of your favorite apps and reason you love them.

I think consumer apps such as Zenly and Citymapper do a really good job of providing utility with a really nice user experience.

How long have you been working on this app?

We officially launched this app in July 2019.

What need of the user did you have in mind when developing this app?

Everyone is always telling you to build up savings. But no one really tells you what to do once you do savings. Finimize is plugging this gap.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

Our proposition is quite unique as we’re building a new product category – so that in and of itself is an innovation. More generally, we strive to empower our users to become their own financial advisers by giving them access to a best-in-class team of analysts who can help educate them about investment trends and opportunities.

What are your future plans and expected features of the coming new versions of this app?

We will continue to innovate on new content formats, personalize the user experience, and provide valuable meetups around the world.

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

If you enjoy our app, feel free to leave us a good review in the app stores ?

Finimize: Finance Simplified

About App:

Finimize provides you with all the tools and information to be financially savvy – within minutes.

Learn about an investment topic, stay up to date via our jargon-free news, and pick the right investment provider for you based on the reviews of other users.

We’re putting the power in your hands. The Finimize app provides live news on financial markets, written by our own experts who come from Goldman Sachs, Barclays, and other top financial institutions. Our user reviews are written by the Finimize community. The community includes high-profile investors, CEOs, passionate young professionals, and ambitious students.

Join more than 800,000 users globally and become part of the Finimize community!

> Become an expert: Learn about an investment topic of your choice in minutes (beginner or pro)
> Stay up to date: Easy to read updates and expert analysis on financial markets and cryptos
> Read real user reviews: See what other users think of investment providers


Finimize offers two auto-renewing subscription options for Finimize Premium Packs (the rest of the content in the app is free):
£8.99 per month
£59.99 per year

These prices are for the United Kingdom customers. Pricing in other countries may vary and actual charges may be converted to your local currency depending on the country of residence. Payment will be charged to your Play Store account at confirmation of purchase.

The subscription will automatically renew unless turned off in your Play Store settings at least 24 hours before the current period ends. You can go to your Play Store settings to manage your subscription and turn off auto-renew. The prices charged to your iTunes Account will be those above (£8.99 for monthly and £59.99 for yearly).

Categories: Finance

Date: June 22, 2020

Developer: Maximilian S. Rofagha (Max Rofagha)

About developer: Before Finimize, Max co-founded an eCommerce startup with 200 employees and ... Read more



App URL in iTunes
App URL in Google Play


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