Yes. I built the first version of Promoty on his own – but I had nearly 10 years of experience by then. Prior to that, we had been building a cybersecurity startup together with Aleks Koha, another co-founder of Promoty.
Building an influencer marketplace seems like an easy task – but apparently, it's not. Managing the integrations with different platforms and running automated social media content tracking has been quite challenging, especially as the APIs have been changing.
The interviewee, Leonardo Romanello, is the CTO at Promoty Marketing. Promoty Marketing OU is a company that provides an all-in-one influencer marketing tool for brands. The company was founded in 2017 in Estonia and has since expanded to other markets such as Latvia and Finland. Promoty Marketing OU helps brands find and collaborate with influencers who resonate with their target audience. The company aims to create authentic and effective campaigns that bring results for both brands and influencers.
My favorite apps are Revolut and Google Maps. I love Revolut because it has the right tools for easy personal finance management, especially with friends and family. I love Google Maps because it gives me the ability to preview any place on earth and save and organise locations I want to visit.
We launched the first version of Promoty in November 2017. The mobile app was launched in 2019.
Essentially, we wanted to establish meaningful collaborations between brands and influencers. For social media creators, it's an amazing way to spread the word about the brands they love and earn money doing what they love the most: content creation.
Our mobile app is available only in Finland and the Baltics – which means that we can specifically engage marketers who want to run campaigns in those markets and thus, provide relevant campaigns to local influencers.
Currently, we are focused on our desktop tools: global influencer discovery with 250 million profiles, detailed influencer reports, and an influencer relationship management system.
Learn more about Promoty via www.promoty.io. If you feel like leveling up your influencer marketing, create a free account and try it out!
The most effective brand collaborations happen when influencers partner with the brands that they are passionate about.
That’s why we created an influencer marketing platform - to foster genuine and meaningful connections between brands and influencers.
How does the app work?
Choose the campaigns you love
Download the app, sign up, browse through campaigns and select the ones that appeal to you the most.
When you apply to a campaign, you can tell us why you ♡ the brand or what kind of content you would produce.
Decide your own terms
When you apply to the campaign, you will see the number of the required content and based on that, decide your own price.
Submit the content to Promoty Before posting to Instagram, submit your content to Promoty. Once the brand has approved your content, you can post it on Instagram.
Get paid for your content!
Once the post has been up for the agreed number of days (usually 3-5), you will receive the reward as negotiated beforehand.
Date: September 28, 2023
Developer: Promoty Marketing OÜ
About developer: The interviewee, Leonardo Romanello, is the CTO at Promoty Marketing. Promot ... Read more