Pause it - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?


What was the most challenging aspect of developing mobile app?

(1) Finding a way to stop 'WhatsApp' messages from disturbing user without turning mobile data/Wi-Fi off. Specially when my kids wanted to learn from the 'BYJU' app and 'WhatsApp' messages disturbed a lot, so I wanted it to stop. (2) Keeping all data safe even after using VPN. Now data is 10000% safe.

Name a few of your favorite apps and reason you love them.

(1) 'Whatscan' - allows me to use 'WhatsApp' on other devices as well. (2) 'Personal stickers for WhatsApp' - as it allows me to have male sticker of my self. (3) 'WhatsDog' - it's not working anymore but it was my favourite app, as it was giving me updates of when my contacts came online on 'WhatsApp'.

How long have you been working on this app?

20 months.

What need of the user did you have in mind when developing this app?

People were terrified and frustrated by 'WhatsApp' messages. They were not able to use other applications focusedly, because whenever they use mobile for entertainment on 'YouTube' or when are watching a movie, online learning videos or listening to songs, 'WhatsApp' messages keep on irritating again and again and again. It's same for me also, so I decided to do something on this matter. So I wanted 'WhatsApp' not to disturb and started working on this app and guess what...people just love it. The app has 4.1 rating with more than 1000 reviews and 133,000 downloads and it's growing in a J curve.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

There are no similar apps on any market. Yes...what "Pause it" does, no other app does, it is the only and unique app for this solution. It's innovative because we give the user a chance to use the internet on their mobile without irritation of 'WhatsApp' by using VPN. But more importantly the innovation is good because we were able to keep data safe from VPN. Yes, all data is safe.

What are your future plans and expected features of the coming new versions of this app?

We updated "meeting mode" recently which allows you to stop 'WhatsApp' for predefined time. Now one more demand has increased as users want the app to run even when all other applications are closed. To be exact: when our app is running, 'WhatsApp' is stopped so the user can watch 'YouTube' for example or do any other work on the mobile. But when they by mistake close all recent apps, our app also gets closed and 'WhatsApp' messages start floating, and that's what people hate. Yes, we are working on it and "Pause it" will not be closed by accidentally closing of all other apps.

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

Share the app so all those who are irritated by too many 'WhatsApp' messages can stop them.

Pause it

About App: Pause It is the fist app that lets you leave WhatsApp without internet connectivity whilst all other apps of your device work the same with the internet. With Pause It you can turn off WhatsApp whenever you feel that its messages are disturbing too much and you don't even need to turn Wi-Fi/mobile data off. You can watch your favourite videos on YouTube or listen to music without WhatsApp messages disturbing you as it is having no internet connection. Having a date with your loved one, with family or at office meeting where you normally need internet connection but no WhatsApp messages to interfere, in this case just use Pause It.

Categories: Social

Date: January 4, 2019

Developer: Ilesh Sharma


App URL in iTunes


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