Krikey: Indian AR Short Videos + 3D Games App - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?

Yes, one of our co-founders has a Ph.D. and experience building Virtual Reality experiences.

What was the most challenging aspect of developing mobile app?

The big challenge for our team has been to build Augmented Reality experiences for mobile devices. There are a wide variety of Android devices in India and so we had to figure out how to make our app size small but still have decent quality graphics and use computer vision in the phone camera. It has been a really fun challenge to work on and we hope our users enjoy the app!

Krikey is an Augmented Reality social media gaming app that is live on iOS and Android. Krikey just closed their Series A round, led by India’s largest telecom operator, Reliance Jio. Krikey has partnered with Google Maps, The Ellen DeGeneres Wildlife Foundation, Sony Pictures Entertainment and the National Audubon Society, building custom AR games for each brand partner. In 2020, Krikey launched their first action-adventure game, Yaatra. In 2021, Krikey launched Krikees - custom 3D Avatars!

Name a few of your favorite apps and reason you love them.

Right now, one of our big projects is improving the discoverability of content and helping users navigate the video feeds in our app. Lots of people are creating super cool, creative AR videos with their 3D Avatars and we want to be able to bring to the top of the video feed the best videos every day! Instagram and Netflix have really good discovery algorithms and they are definitely an inspiration for us as our small team works on short video discovery in the app.

How long have you been working on this app?

We launched our test version of the app in 2018 and did a big public launch in Dec. 2020 in partnership with Reliance Jio! This is when we launched our new AR game YAATRA, followed by our 3D Avatars feature.

What need of the user did you have in mind when developing this app?

Our mission is to entertain the world with Augmented Reality. (Especially important during the lockdown as everyone is staying home!)

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

Krikey is built for India first. Our goal is to bring storytelling and Indian characters to life in Augmented Reality. No other company does this today. We are proud of the rich diversity in India and hope to reflect it in the Augmented Reality stories and characters we publish. We love how our users interact with these characters in Krikey App videos and hope India will be the first in the world to take the leap forward in mobile interactive storytelling with us.

What are your future plans and expected features of the coming new versions of this app?

We have an exciting NEW game launching in August (Run Ji Run) and look forward to sharing that with our Krikey App Community!

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

Come join the Krikey App community! You can create videos with 3D Avatars and play Augmented Reality Games.

To try the app for free:
Google Play Store:
Apple App Store:

Krikey: Indian AR Short Videos + 3D Games App

About App: ★ Make Videos, Play Games, Have Fun!

★ Key Features:
+ Create interactive videos of custom 3D Avatars and share with friends!
+ Custom Avatar Stickers for WhatsApp
+ Offline Mode Available
+ Play FREE on your mobile phone!
+ Augmented Reality (AR) Mobile Games (Yaatra, Run Ji Run - more on these games below) & Non-AR Games (Rangoli Puzzles!)
+ Multiple Indian Languages available
+ Earn badges and compete in daily + lifetime challenges
+ Leaderboard to track scores
+ Great App for Family Entertainment - All ages welcome to join!


+ Join Princess Maya on a journey through a magical forest where you battle monsters on your quest to reclaim the Palace! This is India's first mythology-inspired AR game!
+ Run Ji Run is an Augmented Reality Infinite Runner game set in India. Your custom 3D Avatar jumps, slides, and dodges rickshaws, samosas, chutney, cows, and more! Level up to unlock new themes!
★ Share your Krikey videos on social media and don’t forget to tag us @krikeyapp!

Categories: Social

Date: July 29, 2021

Developer: Krikey, Inc.

About developer: Krikey is an Augmented Reality social media gaming app that is live on iOS a ... Read more



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