Flashfit: Fit in Some Fun - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?

My experience is as the CFO of software companies so I have a lot of experience in companies that hire and manage developers. I understand the complexity of delivery dates, market and customer expectations, and the cost to deploy apps. More than hands on coding experience!

What was the most challenging aspect of developing mobile app?

Narrowing the scope to the most necessary features so that we could get our MVP out. You have so many dreams, ideas, and great feedback from potential users, it's difficult to put a line in the sand on the minimum functionality and what you can do little by little once you have the working application. Many times the features you know are so important to long term success, may not be the features you are able to deliver on day one.

_{Angela Pierce}

Angela is one of the Founders and CEO of Flashfit, a platform software company dedicated to improving the health and happiness of those who use the Company’s application. With more than twenty five years of experience as a CFO, corporate finance executive, and banker, she has been instrumental in raising more than half a billion dollars in debt and equity capital and has led the financial analysis and diligence for more than a dozen M&A opportunities. She mentors entrepreneurs in finance and was voted "Best CFO" by the San Antonio Business Journal in 2012. She wrote the book "20 Tips for Corporate Chicks" and speaks to women on success in business. She has a Bachelors and MBA from The University of Texas at Austin and is a CPA.

Name a few of your favorite apps and reason you love them.

I'm super busy so almost every app speeds up my life or holds me accountable. Runkeeper, Amazon, Uber, FetchMD. I use social apps when I'm tired at night for just a few minutes and everything else is daydreamer. IMDB (my stage name is Angel Pierce) and Recolor to relax.

How long have you been working on this app?

For two years to this day.

What need of the user did you have in mind when developing this app?

Today, one of the largest long-term health issues in our society is our sedentary lifestyles. Sitting is the new cancer and we all sit too much! The average American sits 13 hours per day (excluding sleep, mostly at work. If we can get people to move for just one minute a handful of times per day it could really help people. So we try to make it fun and easy. A new 4-year study published, shows if you sit continuously for more than 45 minutes at a time without a break you have a 30% higher mortality rate. We have to do something...so we hope we can help in some small way.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

We use random reminders throughout the day to send notifications to you with videos and music for one minute at a time - asking you to get up and move. Unlike other "fitness" or health apps we remind you on a random schedule and the moves are fun and simple. We can also create a community...so everyone in the community gets the same notice at the same time - so it's like a flashmob for fitness. You can ignore the notice and just do a move on your own, but with the reminders we help ensure you take a few breaks in the day.

What are your future plans and expected features of the coming new versions of this app?

Creating a flashoff - so you can challenge others in a group, points and awards, creating flashbacks where you can film yourself and create your own 1 minute movement video, and social features within the community, automated reporting...

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

Please download the app and tell us what features you think would make it a great app and what you like or don't like. We would love any assistance, and feedback is always welcome at [email protected].