Fashiers - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?

I am a developer full time and have been for over 12 years.

What was the most challenging aspect of developing mobile app?

The app has to be continually updated and be current in the marketplace. You have to keep it current.

_{Gina Benevidas}

I am Gina, I am a software engineer from Venezuela. I have always had a special interest in fashion, even though I have never been the most stylish person in any room. Working as a sales assistant in Zara while I was living overseas in Ireland, I realized that I struggled with helping customers styling an outfit, which was a common request in the store. Of course, that showed me that I was not the only one having this issue, so I came up with the idea to build a tool to help people with the same problem. Fashiers is a mobile app where people can learn how to style an outfit. It is basically a personal stylist at your finger tips. Our mission at Fashiers is helping users find different ways to style the same garment/accessory, create their own style, discover the latest trends from a variety of online stores and share their tips and style ideas with our community and on social media. I manage to learn how to use social media to grow our users base, so we have now over 10k registered users with an instagram community of over 120k. And we want to keep spreading the message to bring on board more people that have this same problem so we can inspire them to feel confident with whatever they wear for any given occasion.

Name a few of your favorite apps and reason you love them.

Nordstrom and Vogue

How long have you been working on this app?

5 years.

What need of the user did you have in mind when developing this app?

I created this app as I struggled to style clothing. I realized that if I could not do it, many others needed help as well.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

We are an easier-to-use app than our competition. We did not add to many bells and whistles. We keep it clean and people love to see the outfits others create. We share them often and it makes us have an easier experience for the user.

What are your future plans and expected features of the coming new versions of this app?

We have added subscription features that give access to great deals on clothing, expert tips, stylists commenting on your outfits and exclusive clothing access.

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

share our app and get in touch with us for any help with our app. We love our users! contact [email protected] with any questions.