UBDI - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?

Some experience with HTML and app product management, but our rockstar development team primarily drives coding work.

What was the most challenging aspect of developing mobile app?

It was difficult to create a user experience that was both transparent, and accessible. We built our product with privacy at its core, which meant we couldn’t know who our users are, or have access to their data without their explicit consent. Helping our users understand the data that they aggregate about themselves, while making it easy to monetize pieces of it with paying researchers and advertisers who often want to know the exact breakdown of the target audience, before launching a study.

Mark Kilaghbian, the interviewee, is the co-founder and CRO at UBDI. Based in Washington, DC, UBDI (ubdi.com) allows individuals to get compensated for sharing anonymous, aggregated insights from their data for quantitative and qualitative research of all kinds - while protecting user privacy. The consumer app is available in the App Store and Google Play. Companies, universities, and organizations can create studies using UBDI's online research portal. UBDI passes 80% of the value of all studies directly to individuals in cash and points, which are a way to track the contribution of members to the overall value of the community. UBDI is committed to greater user control of data and more equitable value exchange in the data economy.

Name a few of your favorite apps and reason you love them.

We love Brave browser, due to its privacy-focused design and its enhanced
ad-blocking features that help users get paid for their attention. We also love
Robinhood, an app with a clean and simple interface that has enabled a
new generation of asset traders without the fees that created a barrier to
entry for the least economically secure.

How long have you been working on this app?

Nearly 2 years.

What need of the user did you have in mind when developing this app?

We wanted an app that anyone with data could aggregate it into the most comprehensive database on themselves, to monetize it in partnership with paying brands, researchers, and non-profits.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

With UBDI, individuals finally have a method to anonymously communicate with each other and brands so that their opinions and data so instead of going into the void, users can speak freely and be compensated. Imagine being able to anonymously speak about the topics that interest you most, like stocks -- where laws around trading advice make anonymous comments necessary, but anonymity makes trust nearly impossible. With UBDI, you can ask linkedin-verified traders about and their verified portfolio holdings to get a pulse on who thinks what, without knowing the “who.”
Between social, financial, wearable, entertainment, and health users can contribute their data to enter competitions, events, chats, and when there is a hyper-targeted study or offer matched with them--- get paid!
Our app changes the way people value and share the data they generate on and off our platform by anonymously connecting them with both the brands that want to engage with them, and other UBDI members.

What are your future plans and expected features of the coming new versions of this app?

Our newest feature -- Tribes, will allow our users to anonymously interact with each other through polls and data-driven insights to discuss their favorite games, products, stocks and more while preserving their privacy and having the option to monetize the data they generate.

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

Our mission is to create a Universal Basic Data Income for everyone, The content you create every day is being mined and monetized without your explicit consent. In order to compete with companies like Google, Facebook, and the other tech titans selling your data for thousands of dollars every year, we need your help reaching a scale that encourages brands and researchers to go directly to the source. You can help us by aggregating your data alongside tens of thousands of other users, and by participating in our studies with your friends and family as we grow to reach the scale that will allow you to earn as much money from your data as Facebook, Google and friends combined!

UBDI

About App:

UBDI is a member-run community where you own your data and can securely and privately share anonymized, aggregated insights from your applications like Fitbit, Spotify, or credit cards in exchange for cash and UBDI points from paying market research companies.

1. Pre-qualify for studies with our PrivateMatch Technology so only see studies willing to pay you to participate
- Whether you are a runner, skier, or country music fan, companies don’t want to know about you personally, just groups of people like you.
- Your PrivateMatch criteria is kept on your device no neither UBDI nor UBDI partners know who you are!

2. Link your applications like Instagram or Pinterest and send companies the insights they need in seconds or enter data manually in a survey
- To keep your data safe, we allow you to integrate with digi.me, who doesn’t see, touch or hold your data, but encrypts and stores it in a private data vault that only you can access
- Every study will show the necessary data and/or survey questions you must answer, ensuring that you'll never be surprised
- Your data is analyzed directly on your device and aggregated with other members of our community to protect your privacy and anonymity.

It’s time we take back our data. Claim your Universal Basic Data Income, and let your data start working for you!

Categories: Finance

Date: May 15, 2020

Developer: UBDI

About developer: Mark Kilaghbian, the interviewee, is the co-founder and CRO at UBDI. Based i ... Read more

Website: https://www.ubdi.com/

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