Spendee started as a side project of app development agency Cleevio so at the beginning we had a lot of experience with the app development but just a little experience with long-term running of apps, continuous development, and other post-release activities. That’s why Spendee was soon separated from Cleevio and started as a standalone company with own management, experts on marketing, business and fully dedicated product development team.
From my point of view, the most challenging is to understand the real problem people are facing while managing their personal finance and get things right so the app can actually help them. That’s why we organize many user interviews and testing sessions when we regularly talk with our users and try to learn as much as possible and gradually improve the app.
Michal graduated at CTU with focus on marketing management of software products. He started gaining experience as a freelance designer.
Later he was hired by StartupJobs - a new Czech job portal and he led its redesign with a focus on UX. In 2 years, it became the number one job portal for startups and small businesses in CZ.
After this, he got experience in developing mobile apps in 2 development studios TappyTaps and Cleevio, where he was responsible for several mobile apps’ UX and UI design with the goal of maximization of ROI and other business KPIs.
I have to definitely mention Duolingo which I’m using to learn Korean on a daily basis while commuting. It’s awesome design and it’s using great gamificational and motivational mechanisms to help you make yourself studying and actually enjoy it. Then I’d mention Kitchen Stories app which I’m often using when I want to get some cooking inspiration or try a new recipe. Again, this app has a beautiful design and all the recipes are written in an easy and understandable way with video tutorials and pictures, so it’s easy to succeed.
The first version of Spendee was launched around 2015, but the standalone company was established in 2017.
Most of our users start using Spendee with a need to reduce their monthly expenses. They have different reasons for that; some of them need to dig out of the debt caused by a student loan, some of them just can’t afford to live without counting every penny, some of them simply want to save on holiday or a new car by themselves and not to borrow money. Thus every product decision should make the product better in this direction. Of course, we spend a lot of time with improving the app to have better usability and be more intuitive but I guess it’s not necessary to mention in 2019.
While most of our competitors deliver features like graphs and overviews, we will provide dynamic content. We combine findings from behavioral economics with the Hook model to deliver variable rewards to our users in the form of highly personalized financial advice and daily insights. The key difference is that while the value our competitors stays the same and gets boring to the users over time, Spendee’s value will be always changing and bringing something new all the time. Therefore, our users go through the “hook” loop quickly and become more loyal.
Right now, we’re working on something we call personal financial assistant. This new functionality should proactively help you to better understand your money and how you could manage them in a more efficient way. This powerful assistant will provide every user with highly personalized AI-based insights and advice on how to get the most out of their money and become a truly financially healthy person. We’re currently in the middle of the development but the early tests with some of our users are indicating great engagement and interest in our new assistant.
We are definitely happy to hear their story. How the app helps them to manage their finances and what is their story like, and how they started? Also, if you like the app, please don’t hesitate to go and give us 5 start in the App Store or Play store. :-) If you miss something in the app, join our insiders group and help us build better Spendee every day!
About App: Spendee is an easy-to-use app that enables users to track your money (both expense and income) automatically through bank sync or manually so that you can analyze, organize and budget them for the future. You can invite others to manage your shared family or household budgets and manage your money in multiple currencies and across multiple bank accounts. It's a great household budget planner for the family to control income and expenses. Also, It's useful spending and savings tracker for students and adults. This money manager app will save you money and prepare your finances for the future! Best of all, the more you use Spendee, the more valuable it gets, by rewarding you with attractive charts that show you where your money is going and how your costs are matching up with your income. Spendee really makes managing personal finances as easy as possible!
Date: May 25, 2019
Developer: Michal Langmajer
About developer: Michal graduated at CTU with focus on marketing management of software produ ... Read more