Yes, in some way. The MobilePay app was launched in 2013 by a group of people within Danske Bank who had lots of app experience. At that time, we didn’t have any in-house app developers, so we used an external agency. But we indeed had the competence of building large scale financial products.
We had high ambitions on building something very simple, but finance is a mine field of regulations and legal requirements. In that sense, the biggest challenge was finding the best mix between legal requirements and still making it effortless to send money.
About the Interviewee: Mr. Peter Gregersen is a Danish UX Designer that has conceptualized and designed financial apps since 2007. He works in Vipps MobilePay, the joint company of the dominating Nordic mobile payment solutions with more than 11m users.
About the Company: MobilePay empowers people across the Nordics to share life through joyful, easy transactions.
I’m a sucker for utility apps that solves a specific purpose. That also shines through in the design of MobilePay. It’s kind of the classic idea behind apps although nowadays the trend is moving towards multipurpose super apps. A great example is Duolingo that cleverly uses the smartphone features to build a great experience.
Personally, I’ve been working on MobilePay since the early days in 2012 where we laid out the initial concept. Last year I had my 10th anniversary.
I recall that”simple” was kind of a mantra. We really wanted to build an app that would push the limits for how simple you could register and start sending money. At that time many would think that e-banking apps already had simplified sending money. But it was still cumbersome to become a banking customer and entering banking account details was a hassle. We wanted money sending to be as simple as sending a SMS.
Our users still love the simplicity of our app. In the Danish market it has become a term that something ‘should be as simple as MobilePay’. Keeping that focus over 10 years is only possible if everyone in the organization keeps that in mind. Along with the simplicity we’ve also managed to establish the strongest brand in Denmark. It makes me proud that we took something as boring as sending money and turned it into the most beloved brand.
Currently, we are entering a merger with our Norwegian counterpart Vipps. Obviously, consolidation is on the radar now. But we also have high ambitions on enabling new features and going international. The Nordics have proven that there is a huge craving for simple mobile payments solutions. We want to show that this is not just a local phenomenon.
I would urge new users to jump aboard in some of the additional features. We are giving away peer-to-peer transactions for free. But this business model is only sustainable if we manage to gain traffic on our income generating products like payments online and in shops, recurring payments and gifting.
MobilePay is an app for all kinds of payments. Send money to a friend (or one you do not know), pay easy in stores, in online stores or in other apps. You can also pay your subscriptions and bills with the app.
You can use MobilePay no matter what bank you have. You must only be 13 years old. This version of MobilePay is made for private use (so nothing about playing a store - you need a business deal if you want to use MobilePay for business :)
To register in MobilePay you must have:
• A Danish mobile number
• A Danish cpr no.
• A Danish payment card - VisaDankort, MasterCard, Maestro, Visa, Visa Electron or Dankort
• An email address
After downloading the app and signing up, you can start using MobilePay:
• Send money and request money
• Pay in physical stores, webshops or apps
• Pay bills and subscriptions
• Receive your receipts in the app
• share an account with your friends
There are many options with your new app. Enjoy :)
P.S. You can read more about MobilePay on our website.
Date: February 9, 2023
Developer: MobilePay A/S
About developer: About the Interviewee: Mr. Peter Gregersen is a Danish UX Designer th ... Read more