Metricool for Social Media - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?

Yes, the Metricool mobile app is a complement to the web application, which existed beforehand. Today, many online businesses start directly with the mobile app, but this was not our case because Metricool users are professionals who typically work in front of the computer. However, even these types of users are increasingly demanding more features from the mobile. Plus, some options are more comfortable and optimal to use from these types of devices.

What was the most challenging aspect of developing mobile app?

Metricool is an analytics tool for social media and advertising platforms. One of the most important challenges we face is how to design analytics dashboards and make them visual and usable on the mobile screen. Normally, these types of utilities need to have a large space and work best with large screens, therefore, it is often difficult not to lose usability in the mobile app.

Another challenge and something that requires a lot of effort, is keeping the web and the mobile application up to date at the same time since Metricool is a tool that is updated very frequently.

Metricool helps social media professionals and business owners simplify and organize their daily tasks through a centralized platform.

Name a few of your favorite apps and reason you love them.

Journi: An app that allows you to create albums with the pictures from your mobile. It is easy and quick.
Slack: in our company we cannot live without slack, it is the easiest and quickest way to communicate with the team, it comes in very handy especially now that we are working remotely.

How long have you been working on this app?

Metricool’s mobile app was launched in 2018, so we have been working on it for 3 years now.

What need of the user did you have in mind when developing this app?

Our objective is to solve urgent needs that the Metricool user might have when they are not in front of the computer. For example, allowing users to edit a scheduled post on the go that has been planned with our tool before it is published. It is also very important to be able to receive notifications on your mobile.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

I think that Metricool is one of the most comfortable mobile apps to consult the analytics of the different social networks in one place. You also have the ability to download PDF reports which are ready to send to the client directly from your mobile, so you can accomplish a lot of work even when you don’t have a computer handy.

What are your future plans and expected features of the coming new versions of this app?

We have plans to add dashboards for Google My Business and also for the advertising platforms: Facebook Ads, Google Ads, and TikTok Ads.

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

We’d love to hear their thoughts. Reviews are very helpful, they allow us to better understand our users' needs.

Metricool for Social Media

About App:

Publish and program publications in your Facebook, Twitter, Instagram, and Linkedln accounts easily from the same place.
Metricool is the definitive app for managing social networks and advertising campaigns [Facebook Ads and Google Ads]. Analyze, measure and obtain customized reports for your team or customers easily with Metricool.
These are the features organized by social networks.
Analyze the growth of your community:
• Followers by cities and countries
• Followers by age and gender
• Evolution of your own profile
See the evolution of your publications:
• Ranking of publications
• Interaction graphics
Check the reach of your stories. FACEBOOK
Analyze the growth of your community
• Clicks on the page
• Followers balance
Get an overview of your page:
• Interactions
• Ranking of publications
Analyze the growth of your account:
• Followers balance
• Tweets published
See which publications are most successful
• Manage the growth of your community
• Analyze the interactions of your content
Start monitoring your social networks and your website with Metricool from the App!

Categories: Tools

Date: October 16, 2020

Developer: Metricool

About developer: Metricool helps social media professionals and business owners simplify and ... Read more



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