Gimi – Pocket money app - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?

No, I am a former professional soccer player with a degree in economics. The drive for creating an app is not related to the technical aspects, but rather how apps (or technology) can impact how we behave and learn - in this case, how children behave and learn about money.

What was the most challenging aspect of developing mobile app?

Revenue creation. The app market is highly competitive, it is not the 2010 anymore ;), and people in general still have a very high expectations on the products and apps they would be willing to pay for.

The interviewee, Mr. Philip Haglund is the CEO and Founder of Gimi - an award winning app for children to gain financial understanding. With Gimi, children learn-by-doing and engage with money under parent’s supervision while getting access to financial education adapted to their needs – all in one fun and safe place.

Name a few of your favorite apps and reason you love them.

I think there are a lot of beautiful apps out there, and I can appreciate nice looking UI and UX. But in general, the apps that I really love are the ones that are connected to real life. I like the Uber app because it has simplified how I get from A to B. However, games, which are usually cool and well-developed, make me feel trapped in the digital world. I hope we can make apps that serve us in living a better life in the “real world.”

How long have you been working on this app?

7 years now. All the way from a MVP to rolling it out to markets and partnering with market leading banks.

What need of the user did you have in mind when developing this app?

The need for people to learn and understand the concept of money. Financial literacy is very important for us as individuals, but we are still not taught about interest rates, budgeting, mortgages etc as part of the curriculum in schools.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

First of all, I would say there aren’t many apps that caters to children (aged from 7 years old) with the ambition to make them smarter with their money by teaching them money concepts and help them to handle their money on a day-to-day basis. But what differentiates Gimi is that we are making it child adapted (in terms of UX, UI and content) and that we are using gamification elements to make money learnings more fun.

What are your future plans and expected features of the coming new versions of this app?

We will launch more features adapted for different age groups during the childhood phase, to really adapt money learnings to the maturity of the child. We will continue exploring how we can use new technology (such as machine learning, AR / VR) to further innovate on educational features for children.

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

We would like to ask all children that have a bank account to connect it in Gimi and please let us know if there is anything they miss to make sure they love using Gimi as their mobile bank.

Gimi – Pocket money app

About App:

Nobody is born with financial superskills - but once you gain them, they are for life. That’s why we created Gimi - an educational pocket money app for children and their families.

Gimi makes digital money tangible so children can learn the concept of money. No more excel sheets or paper hanging on the fridge, instead you keep track of allowances and chores with Gimi’s digital piggybank.

Key features for parents:
- Schedule an allowance and never miss a payday, again

- Assign chores and and leave having to nag about them in the past

- Set up a bonus rate and reward your child for saving

- Follow your child’s journey in mastering the topics of the personal finance lessons

- Complete money missions to bring financial learnings into your family’s everyday life

Key features for children:

- Keep track of how much money you have

- Complete chores and be in charge of your own earnings

- Create a savings goal and afford something you dream about buying

- Rate your purchases and learn to spend your money where it matters

- Earn XP and travel through planets with stories, challenges and quizzes that teach the basics of personal finance

- Make better sense of your money and learn what you can afford in gaming currencies, products and cryptocurrencies

Important! Gimi is a dual app which means both children and parents need to download the app and connect with each other for a valuable experience.

User terms and conditions and privacy policy:

Categories: Finance

Date: February 3, 2023

Developer: Philip Haglund

About developer: The interviewee, Mr. Philip Haglund is the CEO and Founder of Gimi - an awar ... Read more



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