Create Recipes and Shopping Lists – Plant Jammer - Interview with the developer of a fantastic app

Did you have any prior development or coding experience?

No - But I hired great people into our team that had that experience.

What was the most challenging aspect of developing mobile app?

It is continuously a challenge to manage the trade-off between "build fast and break things" and "build something so architecturally sound that we can iterate on it"

Michael Haase, the interviewee, is the CEO and Founder of the award-winning startup that enables vegans to "create tasty AI-based recipes that give an unfair advantage to sustainable Food brands, Retailers, and Veggie box players."

Name a few of your favorite apps and reason you love them.

Pocket Casts for my podcast listening - just a great place to discover and listen to podcasts. Headspace - a nice and friendly design with an important purpose.

How long have you been working on this app?

2 years.

What need of the user did you have in mind when developing this app?

Being able to cook something fast from the ingredients in front of me in my fridge - nothing fancy, but tasty and easy.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

We don't believe that great food is about pictures and perfection. We designed our experience to be fast, simple, and personalized instead. Perfect is the enemy of done - and we believe in wonderfully flavored imperfect meals -- cooked frequently :-)

What are your future plans and expected features of the coming new versions of this app?

We are adding community features, so users can discuss recipe tricks with each other.

Assuming new users of your app are reading this page. What do you want to ask them to do (contact you about X, Share the app, etc.)?

Do you know a particular food brand: kitchen equipment player, food product, veggie box deliverer, or retailer who you'd like to see within our app - so you can have an experience focused on their products?

Create Recipes and Shopping Lists – Plant Jammer

About App:

Create and start cooking delicious vegetarian recipes, discover new UNBELIEVABLE features to empty your fridge, and stop food waste. Works perfectly with food you find in Olio, TooGoodToGo, or Karma.

You can discover new tasty recipes for your ingredients, add them to your meal planner and send items to your shopping list. Plant Jammer is a recipe app that goes beyond a regular cookbook and lets you create step-by-step cooking instructions.

The Plant Jammer recipe app has been downloaded more than 500,000 times and has won the IBM Watson AI Prize, Nordea’s AI start-up Battle prize, the Creative Business Cup, Green Entrepreneur of the Year by Veggie World.

Plant Jammer, YOU and the PLANET
Plant Jammer’s vision is to make you the boss of tasty vegetarian recipes while discovering cuisines and tastes that you would have never imagined cooking. When you use the app, it is easier to eat healthy, for you, your loved ones, and the planet. You can cook without food waste in your home by using what you have. Also, you can focus on cooking with local seasonal vegetables, making it easy to reduce your meat consumption.

We make a fully or partly vegan or vegetarian way of eating delicious and easy-to-follow step-by-step cooking instructions. Whether you choose to eat vegetarian for breakfast, lunch, or dinner or if you choose to follow a completely plant-based diet, your efforts to live sustainably make a difference for the planet! Replacing meat with plants reduces CO2 emissions greatly and using ingredients at your disposal reduces food waste. You can have a healthier, more delicious diet with a lower environmental impact, waste less food, and learn to cook new recipes. What’s not to like?

Categories: Food & Drink

Date: March 1, 2021

Developer: Michael Haase

About developer: Michael Haase, the interviewee, is the CEO and Founder of the award-winning ... Read more



App URL in iTunes
App URL in Google Play


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